3 Post Ideas to Boost Your Content in May (+ 1 Batching Tip to Save Your Sanity)

Written By Kelsey Hartell

Tired of waking up and wondering what to post?

If you’re stuck in the scroll-spiral every morning hoping for a last-minute spark, you’re not alone.

But here’s the good news: It doesn’t have to be that way.

Here are three proven post ideas you can use this month—plus one batching tip that’ll save you serious time and stress.

1. Disrupt Assumptions + Stop the Scroll

Proven Hook: "You don’t need ___ to ___"

Examples:

  • "You don’t need a celebrity budget to get luxury-level skincare." (Medical Aesthetics)

  • "You don’t need a six-figure budget to have a day that's captured beautifully—and celebrated for a lifetime." (Wedding Photographer)

  • "You don’t need to chase every trend to have a signature style." (Retail Boutique)

  • "You don’t need motivation every day — you need a system that supports you when you don't feel like it." (Fitness)

Not a photographer, medspa, boutique, or fitness studio?
🧠 Think about one myth or assumption your ideal client believes—and flip it.
(Example: "You don't need to be tech-savvy to build a thriving online business.")

Why It Works:
This hook disrupts assumptions and reframes the conversation—perfect for grabbing attention in the first 3 seconds.

2. Share a Personal Boundary You’re Honoring This Month

Why It Works:
Mental health is top of mind (especially in May for Mental Health Awareness Month).
Showing the boundaries you set as a business owner builds connection and respect with your audience.

Quick Ideas:

  • Medical Aesthetics: "We recommend services based on your goals, not social media trends."

  • Photographer: "Nobody gets to decide what you do on your wedding day except you and your partner. Not Pinterest, not Instagram, not your great-aunt."

  • Boutique: "We don’t chase fast fashion trends. We choose pieces you’ll still love next season."

  • Fitness Studio: "You don't have to earn your self-worth through workouts. Movement is celebration, not punishment."

Not a photographer, medspa, boutique, or fitness studio?
🧠 Think about one boundary you set to protect your creativity, energy, or client results—and share why it matters.
(Example: "I don't check work emails after 6pm to stay fully present with my clients during the day.")

3. Share a Hot Take That Builds Trust

Why It Works:
Hot takes spark conversation and connection—especially when they bust myths your audience believes.
You’re not just being spicy for attention—you’re leading with truth, expertise, and confidence.

Quick Ideas:

  • Medspa: "You don’t need to wait until your skin is "bad enough" to start caring for it. Preventative care is powerful."

  • Photographer: "Your wedding gallery isn't for Instagram. It's for you. Trends fade—your moments won't."

  • Boutique: "If it’s not comfortable, it’s not luxury. Style should serve you, not the other way around."

  • Fitness Studio: "You don’t have to ‘earn’ your rest days. Recovery is part of growth."

Pro Tip:
A great hot take feels like something your ideal client thinks quietly—but needs someone to say out loud.

Not a photographer, medspa, boutique, or fitness studio?
🧠 Think about one spicy opinion you have about your industry—especially one your ideal client secretly agrees with but hasn’t said out loud.
(Example: "Hustle culture isn’t proof you’re serious about your business. It's proof you need better systems.")

BONUS: The One Batching Tip That Changes Everything

Tip:
Batching isn’t about doing more content—it’s about deciding less.

Set a timer for 1 hour.
Pick 1 message or theme (ex: "disrupt assumptions," "hot takes" "personal boundaries")
Create 3–5 pieces of content around that theme—even if they’re messy at first.

Content batching is self-respect for your future self.

Want more of these ideas for May?

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Kelsey Hartell